Ben Tyler, Ben Tyler Building & Remodeling, Louisville, KY
We use the RT Marketing newsletter to keep in touch with our best source of new work, our past customers, and to target certain subdivisions and areas where we work most frequently. It is a very professional newsletter that helps reinforce our image as a top quality builder and remodeler. The full color version has been tremendous for highlighting special projects and details. Robert, Patricia, and their staff have been delightful to work with, and have been especially understanding of all the directions this business pulls us. I would recommend their publication to anyone interested in upgrading their company image!

Jeff Fredrickson, Crown Construction, Dryden, NY
Our company has recently incorporated the RT Marketing newsletter into our marketing plan. After only one mailing, we have sold several jobs from past customers who appreciated our efforts and the information we gave them via the newsletter. I have also had several customers thank me for the newsletter and it is proving to be a great vehicle to help sustain a long lasting relationship with our past clients, which of course will result in future sales.The RT staff has been delightful to work with. They understand our business.


Mark Stephenson, HUB Design/Build, Rosemont, PA
What I can say is, it works for us. Most of our advertising dollars go into our newsletter and web site because they get us the quality leads we are looking for.
When people talk with me about using the newsletter, I am often asked what percentage of leads I get. Seen from the perspective of cold call direct mail marketing you might conclude that it is pretty low. Of the 4000 newsletters I send out, the immediate response may be under 1%. However, these figures need to be kept in perspective. We have been spending less than $8000 a year, which is only 2% of a $400,000 gross. From a marketing perspective, this is a very low advertising budget. And it has been highly effective for us.

We get top notch clients through the use of the RT Marketing newsletter. If you look at our newsletter, you will immediately recognize the kind of client we want to attract. Our client is already matched to us through the quality and tone of the newsletter. The number of "yellow page" callers are totally insignificant. Ninety-eight percent of the responses are top quality clients. Therefore, we are convinced that the kind of response we are getting is exceptional. The absolute numbers may be low, but each response is top quality and brings with it many beneficial residual effects. For example, through the newsletter we recently gained a client who proved to be the kind of client we want. But not only did we gain her, we have also gotten 4 or 5 referrals of equal quality through her.

The newsletter is being sent to the same people each time. It is highly targeted. We consider it an investment in our customer base. By performing regular maintenance on our customer base through the newsletter, we are continually strengthening it. In the future, when things get slow, our customer base will be stronger than that of our competition. And with a strong customer base, not only do you sell the jobs, you can also be more selective in what you take.

That's why I'm so positive about the newsletter. Since we have begun using it, the quality and quantity of leads has increased.

Adele and Jeff Talmadge, Talmadge Construction, Inc., Aptos, CA
Jeff and I want to thank you for consistently producing a publication that is high quality and contains articles of interest to our clients. We get comments about articles from clients after each mailing. We had an instance where one of our past clients ended up having us build her a sauna and pool cabana to the tune of about $100,000 based on an article she saw in one issue! That is the absolute result we were looking for in subscribing to your service!

We are on the mailing list of one of our competitors and they produce their own monthly publication. In the first place, I have no idea where they get the time to do it, and in the second place, I have no idea why they do it. It's full of brainteasers, puzzles, birthdates of movie stars and singers, a bit about remodeling and always an offer of a reward of dinner on them for referring new clients. It is the polar opposite of what we try to project - maybe I'm incorrect in calling this company "competition."

The quality photography and well-written articles from RT, Marketing fit right in with our image. The personalized introduction is the perfect length - it lets our clients know who has sent the letter, but it's not something we have to labor too long over.

We had a meeting of our Remodeler's Round Table companies in October here in California. 12 remodeling companies of similar size and structure came to do a "case study" on Talmadge Construction, Inc. One of the company owners, new to our group, asked me afterward how difficult it was to produce our newsletter. He knew he wouldn't be able to afford the time and money it would take to do something like The Building Buzz, but thought it was beautifully done. I laughed and said, "RT, Marketing! The hardest part is putting the stamps on".
It has been a pleasure working with RT, Marketing staff - they are very adept at coaxing us to get our "blurb" done - the newsletters always come very quickly, are always full on interesting information and most importantly they make us look good!

Ruth Lutz, Alpha Remodeling, Arbor, MI
Last week, we had a customer enter our showroom seeking help with a kitchen design. One of the items on his list was to have radiant floors. He said he learned about them in our Winter 2005 edition of the newsletter.

I thought I’d pass the word to you that our customers do read and learn from your articles. Great job and thank you!

Ann Moseley, Clark Construction, Ridgefield, CT
Gary and I thought that the last newsletter was the best one ever. We particularly liked the home theater article because we are building a lot of media rooms for people. He also got some feedback from a potential customer...she said she thought that the articles were always interesting and that she saved them!

These are the things that RT is trying to accomplish. It's nice to get positive feedback like that, and that positive feedback should really go to RT Marketing since they are the ones who put in the effort to make the newsletter come out nice.

The layout and the colors are great. The flowers and fruit in the various photos and the use of color in the various sections pull it all together. I know the people in our area will love it. It has been a long winter, and the green grass and flowers will give us hope that spring will really come again this year.

Thanks, as always, for a great newsletter, one that gets better with each issue you do!